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Equity Crowdfunding
by Kash & Sam
Category: Business . Entrepreneurship
Course length: 11 video lessons, 2h 38m
Audio: English Subtitle: English
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About Your Instructors
Kashminder Singh and Sam Shafie cofounded pitchIN in 2012, firstly as a reward crowdfunding platform to the first equity crowdfunding platform in Malaysia to raise US$47.3 million for companies—which also currently holds the records for projects that raised the most funds and for the most number of backers for a single project. As a registered Recognised Market Operator by the Securities Commission of Malaysia, the founders of pitchIN combine over 60 years of business and financing experience to help entrepreneurs from all backgrounds raise capital through this increasingly popular form of fundraising.
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Lesson Plan
Lesson 1: Realizing a Funding Gap
Meet your instructors Kash and Sam. Life-long entrepreneurs passionate about innovative financing options for startups and small businesses. They share their views on the startup ecosystem which led to the founding of pitchIN to where it is today.
Lesson 2: Is Your Business Investible?
The digital era has provided a smoother experience for businesses to raise capital through crowdfunding. Are there other funding methods to consider? Kash and Sam talks about other forms of funding and how businesses can attract investors.
Lesson 3: Choosing The Right Investors
Whatever your reason for raising capital—whether for early-stage funding or growth, having the right backers can drive your business success. Kash and Sam provides a deeper understanding into the mindset of investors, and explains the need for founders to consider the people who believe in what they’re doing.
Lesson 4: The Journey into Fundraising
Most founders typically focus on their pitch and often neglect the rest. According to Kash and Sam, they need to dig deeper in order to see through a successful round. In this lesson, learn what goes into the preparation before you begin the process of fundraising.
Lesson 5: How to Build Critical Momentum
Gaining awareness amongst would-be investors and actually getting funded comes down to how you execute your fundraising funnel. Kash and Sam draws on their experience to discuss what founders must do, and mistakes to avoid in order to increase your chances of getting funded.
Lesson 6: The Stages of Equity Crowdfunding
Lesson six introduces Head of Equity Crowdfunding, Nisa Zulkifli, as she outlines the important steps and pre-launch activities in order for founders to maximise the likelihood of success in a crowdfunding campaign.
Lesson 7: Preparing for Due Diligence
How do you prepare for due diligence? These are critical factors potential investors will evaluate before deciding to back your venture. In this lesson, Head of Legal and Compliance, Faten Nabila explains the processes on how you can better prepare to increase your chance of success.
Lesson 8: Mission Critical Documents
Founders need to know which legal documents are mission critical for a successful equity crowdfunding campaign. In this lesson, you’ll find a summary of each necessary document and understand your Term Sheet, types of Shares and Notes.
Lesson 9: How to Pitch Like a Pro
Now that you have got the attention of investors. Now comes the hard part, figuring out how and what to say. Academy Manager, Cynthia Chiam defines what makes a compelling pitch, and what is not. She goes on to share 15 keys of helping you prepare a good pitch deck.
Lesson 10: Approach Pitching Differently
The fact that not every venture gets funded shouldn’t discourage founders from raising capital. There is a silver lining if things don’t go your way. You will discover what key takeaways to help you improve on your next pitch.
Lesson 11: Put Your Best Foot Forward
Equity crowdfunding can be a powerful strategy for raising capital and bringing ideas to life, but it is not without its challenges. Following the rules is critical to a successful fundraising campaign. Kash and Sam describes how founders can better prepare themselves throughout the entire process.