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Self-Made Entrepreneurship
by Wong Chui Ling
Category: Business . Entrepreneurship
Course length: 8 video lessons, 1h 22m
Audio: English Subtitle: English
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About Your Instructor
Angel Wong Chui Ling, or better known as Chui Ling to her many fans is a Hong Kong-born Malaysia-based entrepreneur, host, speaker, TV & radio personality and columnist. The creative and multi-talented businesswoman is a graduate from the Hong Kong University of Science and Technology in Genetics Engineering, proving not only she’s smart but also highly knowledgeable, having raised the bar for radio by discussing subjects such as current affairs, education and property.
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Lesson Plan
Lesson 1: Meet Your Instructor
Chui Ling shares her journey on how she transformed her creativity in the entertainment space into the business world, and then sets the expectations for what students will learn in this course.
Lesson 2: Unleash Your Entrepreneurial Spirit
Transitioning from employee to entrepreneur is as exciting as it is difficult. At the peak of her career in the entertainment industry, Chui Ling passed on opportunities to venture into the business world, being unable to break free from the employee mindset. Here, she shares how she’s found her way through overcoming those challenges that are holding you back from chasing your dreams.
Lesson 3: Venturing into the Business World
Chui Ling discusses her experiences and situations that she put herself through in the early days as a first-time entrepreneur. Learn her guiding principles for mastering the ropes of business to build successful companies.
Lesson 4: Spark Your Creativity
The marketplace is crawling with opportunities. Chui Ling shares examples of how she used her knowledge and skills in the media industry to pivot creatively into businesses that gave her an edge over others.
Lesson 5: Getting a Cofounder
Chui Ling describes the risks involved in business that one should pay close attention to—with emphasis on having partners onboard. Learn to take necessary precautions before recruiting partners for your business.
Lesson 6: Finding Your Unique Value Proposition
Chui Ling believes a brand’s value proposition can make all the difference in conversions, and as a result, revenue. Learn how to clearly express your brand’s promise in a way that is specific, pain-focused and exclusive.
Lesson 7: Create a Relatable, Eye-Catching Brand
Chui Ling introduces a philosophy for brand positioning and how you can go about creating a relatable, eye-catching brand to impress your prospects and loyal customers.
Lesson 8: How to Stay Motivated & Focused
Entrepreneurs often deal with nasty surprises and setbacks. Yet, according to Chui Ling, one of the most overlooked, underrated skills in business is to manage self-expectations and business expectations in order to stay motivated and focused.